Our Core Values

Core Values

We take our core values very seriously, and believe they are a big part of what separates us in the industry. If you’ve worked with us before, you would have seen the passion and dedication to our craft and partners we work with on a daily basis. We make all decisions under the influence of these values, and hold both our clients and our team accountable for them.

Act with honour and integrity

This mean speaking the truth, to each other, to others, and especially to ourselves. We know that doing the right thing is always the right thing. It is living a life with courage, purpose, dignity and a calm confidence.

1% Better, everyday

We are lifetime students, with a growth mentality. We do awesome things and help lots of people, but how do we do that better again the next day? That is our mission. To be the best version of ourselves takes a particular mindset, of consistency, innovation, perseverance, resilience, humility and an absolute drive to reach our full potential and make the greatest impact on the world.

Stronger together.

We succeed together. We complement each other’s strengths and lift each other up from our weaknesses. We take ownership of our role and know that it’s part of the larger team serving a greater mission. There is a generosity of self that highlights all we do.

Be the light.

We choose to be the light. We aim to encourage, to guide, to shine on others and to illuminate their gifts to the world. In times of uncertainty, we already know we’re going to win. We’ve done it before, we’ll continue doing it, and we’ll bring along as many people as we can to share in our victory.


We can be proud. We can celebrate our wins and those of our clients. We can smile and cheer when we help someone get results. But we can’t stop there. It’s never about what we’ve done in the past, it’s always what we’re about to do that counts. It’s the next person we can help, the next business we can grow, the next brand we can explode, the next story we can tell and the next life we can change. Our past, our portfolio, they’re all great, but at the end of the day, next!

Let’s champion your brand and grow your business together